who we are

Since blazing onto the scene in 1989, DEAN has been the rebel leader in the cycling universe, crafting bikes that not only command attention but also carry their riders on an adrenaline-fueled journey. Nestled beneath the majestic Flatirons of Boulder, CO, DEAN embodies the rugged spirit of its iconic surroundings. For decades, we've unleashed some of the slickest (and downright coolest) bikes ever seen. Today, the DEAN crew continues to push boundaries and carry on its iconic legacy.

So, who are we?

We're a tight-knit crew of cycling zealots, pushing the boundaries of art, engineering, and adventure. Each DEAN creation is a powerhouse of features designed to upgrade your ride to legendary status. Our hands-on, rider-centric approach ensures that every frame is uniquely crafted to the individual rider, creating core memories from the very first sketch to countless future escapades. Customize your dream machine and watch it come alive.

Join the DEAN Team and leave the ordinary in the dust. Your soul will thank you later.